Spirit Studios

Full redesign for a music education website increased course applications by 60%

Project

Tom Aston, the head of IT at Manchester based Spirit Studio contacted me about helping them optimise their website, which had an outdated design and needed more pages and content to attract new leads. I was keen to work on this project being based in Manchester myself and interested in music.

Role

The project eventually became a full redesign and I provided wireframes and hi-fidelity mockups for our developer to implement. The site converted extremely well with a 100% increase in open day registrations and a 60% increase in course applications compared to the previous year.

Homepage redesign

The old homepage lacked any messaging to explain what the company did or why students should want to study with them. We brought new branding elements into the design and gave users reasons to want to learn more about the courses and reasons to apply. View website

A focus on USP's and benefits

The team spent time to understand why their students chose them over other universities.

Landing pages

The company wanted to focus on getting traffic to subject areas they may be interested in.

Payment funnel

We designed a bespoke payment funnel for students taking their industry and short courses.

""It's an absolute pleasure working with Simon and I wouldn't hesitate in recommending him for web design projects. Simon took the time to understand us as an organisation, talking in-depth through our various operations and processes. Initially creating wireframes that we could pin comments to, the designs were then created following our new brand guidelines to create a website that we're all really proud of. Simon's focus on conversion-centred design has already helped us see a 100% increase in open day registrations and a 60% increase in course applications compared to this time last year."

Tom Aston - Head of Technology, Spirit Studios