Geobear

The design and build of a landing page for a construction company.

Project

Geobear is an international organisation that provides solutions and treatment for ground that is experiencing subsidence or instability. BrowserToBuyer were asked to redesign an existing landing page that had been converting poorly.

Role

I worked with BrowserToBuyer's ideas and wireframes - suggesting alternative layouts and finally developing the designs and integrating into WordPress. The page improved the previous conversion rate many times over.

Desktop

Mobile sections

Enquiry form experiment

BrowserToBuyer continued work on the page to optimise it and decided to test the form section. We designed a simple set of questions that would persuade the user to interact with the page and answer some easy questions as an assessment of suitability. Once a potential customer had invested some of their time answering these questions, we discovered they were considerably more likely to complete the enquiry form. This version increaased the leads by 24% compared to the standard form in the control.

"Simon is great at turning outline wireframes into great looking websites and elements, including a successful landing page he designed for engineering company Geobear which increased their conversion rate many times over."

Dave Gowans, Managing Director BrowserToBuyer

Subsidence report landing page

After the success of the residential landing page Geobear commissioned BrowserToBuyer to create a new page which would encourage potential customers to download a report by transport consultants Volterra. Again, I collaborated with the agency and designed and developed the page.