A/B tests designed in Figma for CRO agencies and consultants
I use your research to create design variations and help improve your client's conversion rates
- 25+ years designing for web performance
- Proven success designing for CRO teams
- CXL-certified in conversion optimisation
I've helped clients in different industries get results like these
GIVING
31% more donations
Full site redesign for a global charity which helped to increase both online donations and membership purchases by over 30%
LANDING PAGE
3x increase in sales
Another successful collaboration with a CRO agency. A new landing page design helped to triple sales for eFlexFuel.
ECOMMERCE
9.5% increase in sales
As the first in-house UX designer at ao.com in 2011 I helped improve sales by 9.5% through my work on their product page.
Need help with UX and/or UI in your experiments?
If you are struggling with resource, skills or finding the right designers to transform your ideas into polished mockups ready for development, I can help you...
- Save time by assisting with UX research
- Design engaging, persuasive pages
- Provide alternative layouts for testing
- Provide dev ready designs in Figma
- Liaise with your developers and QA
Let's optimise together
“If you're looking for a designer that can really help you push the conversion needle, look no further..”
Todd Chambers - Director and Founder at Upraw
How I can fit into your CRO plan
After more than 20 years in web design, I have learnt to incorporate more research methods into my process
- Heuristic reviews
- Remote user testing
- Heatmaps page analysis
- Understand the problems
- Analyse competitor solutions
- Suggest new ideas to test
- Wireframe best concepts
- Design high fidelity mockups
- Create clickable prototypes
- Liaise with developers
- Provide assets and spec
- QA development
- Learn from experiments
- Use insights to improve
- Update designs
More reasons to make me your CRO design partner
A team player
Previous experience working within successful conversion teams
A student of CRO
Completed the Conversion XL Optimisation course
Experienced
25 years experience across web design and development
“Having worked with Simon on many CRO projects, I wouldn't hesitate to recommend him and his work. He is a great designer who combines his strong design skills with a focus on usability and conversion optimisation to create pages which look fantastic and convert well.”
Dave Gowans - Managing Director at Browser To Buyer
My work has been featured in:
Let's optimise together
Get in touch to see more work samples and discuss how we could work together
